Independent, because

• We want to act in the brand’s best interests, all the time
• We want to be flexible, agile and entrepreneurial
• We want to be fresh, provocative and interesting

No 1, because

• Our team of 300 people have been selected on two questions: are they the best person there is for the role? Are they going to be great to work with?
• Our work benefits from the challenge, inspiration and imagination from London and from the other five international Dragon Rouge Group offices
• Our ideas and insights have helped clients around the world to transform their businesses