Transformation: Reaching new and different consumers. Taking Perrier from a one product brand to a whole brand portfolio

Define a platform for growth in an increasingly competitive sector

Create designs for new formats and flavours: the PET bottle positioned Perrier in ‘on the go' distribution channels and makes it a credible 'soft drink' choice by the additional use of visual language usually found in the soft drinks market; Fluo are a range of flavoured waters, which launched in France aimed at a younger audience; celebratory bottles for the Millennium and Christmas collectable packs launched to retain and enhance the brand’s premium and iconic status; and Eau de Perrier was created as a lighter bubble alternative to the core Perrier brand as a credible alternative to other new fashionable brands like San Pelligrino and Badoit

Deliver a strong brand conveying modernity and dynamism