Transformation: Changing the world of outdoor advertising

Define a brand for CBS Outdoor’s new digital media product to be rolled out across the London Underground network. The product is positioned as ‘bringing digital alive’

Create a name, identity and look and feel for the new digital media. ‘Alive’ was chosen because it is distinctive and reflects movement and vitality. The logo was inspired from nature and explores how wildlife lures and attracts each other and their prey

Deliver the 'Alive' product, which sold out at launch and has over 40 brands regularly featured on the service