Transformation: Revitalising Ballantine’s 12 year old

Define a bottle and pack design and visual identity for Ballantine’s 12YO as part of Pernod Ricard’s major strategic investment plan to rejuvenate the brand

Create new packaging (structure and graphics) which gives the brand a consistent global identity and brings the three existing 12YO products and Ballantine’s Black into one premium and cohesive global 12YO offering

Deliver a new design for Ballantine’s 12YO, which launched internationally and is considered the long-term brand builder that will drive the rest of the marketing mix