Transformation: Create the only branded berries in the market

Define a name, positioning, identity and pack label for a new range of strawberries and raspberries from Angus Soft Fruits, communicating the benefit of no artificial pesticides and aimed at those who want a more natural product and superior taste

Create a fun, engaging irreverent brand, which plays on the idea that the fruit have been so well cared for they are ‘Good Natured’ and happy to be with you. This is brought to life with an open, engaging style and a speech bubble, which forms part of the visual structure of the brand

Deliver Good Natured Fruit, which launched at the Regents Park Taste Festival and is stocked in Tesco alongside the Finest range