Societal trends: inspiring brand futures
A Dragon seminar on Dragon’s 2006 societal trends with a focus on the future consumer mindset and its implications for marketing and brands.
How societal trends are affecting design?
Dragon seminar, which looked at how trends are affecting design, use of colour, materials and packaging.
Successfully developing a new generation of challenger brand
A Dragon seminar, which covered the Classics, changing dynamics, challenger spotting and those that got it wrong.
Essential strategies for breakthrough innovation
A Dragon seminar, which covered big company-little company thinking, why innovation is more than a packaging tweak or flavour extension, how to spot innovations that will dramatically grow your business and how to ensure it is still a breakthrough innovation when it gets onto the shelf.