So what's the idea then? Why brand communication needs a big idea that can inspire all touchpoints
Where should the brand communication platform come from?
How to think about and plan holistic brand communications
What does Sustainability mean for your brand?
How changing consumer attitudes and expectations are pushing sustainability issues into mainstream brand management, with clear implications for brand positioning, innovation, packaging and communication
Why don’t your people have entrepreneurial spirit? Essential strategies for engaging, energising and enabling your people
A Dragon seminar, which covered how you can encourage entrepreneurial spirit at every level of your business, how process can hamper and support entrepreneurial spirit, why entrepreneurial spirit is vital in today’s competitive market and the impact that encouraging it can have on your customers and your profit. It focused on corporate and service brands.
“I could have been a contender” - successfully developing a new generation of challenger brand
A Dragon seminar, which covered the classics, why we always talk about challenger brands and what you are supposed to be challenging. It focused on corporate and service brands.