This session will cover how changing consumer attitudes and expectations are pushing sustainability and ethics onto more consumers’ radars with implications for mainstream brand management and an impact across the marketing mix.
This session will cover how to get cut through with health benefits in a crowded area with a constantly shifting health agenda, conflicting information and an increasingly savvy, often sceptical consumer.
In a world where the Mac is King, has packaging and identity design become a case of ‘bish bosh, job done’? Is the creative journey a purely technological one that starts at Getty and ends in Photoshop? Is this why everyone talks about Innocent and Dorset Cereals as the new design icons? Join Dragon in a lively review and debate of this hot topic.
How to engage consumers in brands that offer health benefits, when there is so much market noise, information overload and consumer scepticism